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Marketing Moments
ISL opening week viewership up 8% over last year: BARC

As per BARC data, the tournament has registered 3.42 billion viewing minutes in the first eight matches of 2020-21 as....

By Team PITCH

Marketing Moments
MIB directs TV channels to comply with ASCI guidelines on...

All such advertisements must carry a mandatory warning message, the guidelines have said The Ministry of Information and Broadcasting (MIB)....

By Team PITCH

Marketing Moments
Broadcasting reality is much more complex today: Jose Antonio Cachaza,...

Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working....

By Misbaah Mansuri

Marketing Moments
Lull period for sports ad revenue post IPL? Not really,...

Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that....

By Sonam Saini

Marketing Moments
ASICS SportStyle launches ‘Her Heritage’ campaign in India with Soha...

The campaign celebrates trailblazing females who pursue their passions unapologetically ASICS SportStyle has launched the international 'Her Heritage' campaign in....

By Team PITCH

Marketing Moments
TCL becomes title sponsor of GT World Challenge Asia Esports

The championship’s final two rounds of the year will take place at Spa-Francorchamps November 24 and Suzuka on December 8....

By Team PITCH

Marketing Moments
Sony gets 15 sponsors on board for India-Australia series; 70-75%...

As per industry experts, the broadcaster is likely to earn Rs 300-350 crore revenue from TV Sony Pictures Sports Network....

By Sonam Saini

Marketing Moments
We expect 15-20% growth in subscription biz by end of...

According to the Chief Revenue Officer, Distribution and Head – Sports Business of Sony Pictures Networks India, the digital numbers....

By Sonam Saini

Marketing Moments
Poker Sports League retains Kaizzen as their PR agency for...

The mandate encompasses providing strategic communications support to PSL, covering corporate reputation management, brand visibility and crisis management; across media....

By Team PITCH

Marketing Moments
22feet Tribal Worldwide in association with Hero MotoSports delights the...

22feet Tribal Worldwide, in collaboration with Hero Motosports, the motor sport division of Hero MotoCorp, has launched ‘Rally....

By Team PITCH