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Marketing Moments
Holi ads: How brands added a burst of colour to...

Holi campaigns that captured the many hues of the festival

By Team PITCH

Marketing Moments
JioCinema signs 6 sponsors for IPL 2024

HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came....

By Sonam Saini

Marketing Moments
Dark Parle G real or AI-generated? Internet goes bonkers for...

The dubious 'dark' version of the biscuit has become a fodder for memes and dark jokes on the internet

By Team PITCH

On The Move
Ankit Kapoor named Head of Marketing & International Business at...

Prior to this, Ankit Kapoor was with Ananta Capital as Chief Marketing Officer

By Team PITCH

Marketing Moments
In new campaign, Parle Fab! promises to take kids in...

The film is conceptualized and crafted by League Brand Partner and Paperboat film

By Team PITCH

Marketing Moments
Best ads of the fortnight: Cadbury 5 Star does 'nothing',...

Our pick of the best ads between January 1 and 15

By Team PITCH

Marketing Moments
Gods Join the Ad Game: Brands Craft Campaigns For Ayodhya...

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

By Ritika Raj

Marketing Moments
Parle's Hide & Seek urges consumers to seek hidden prizes...

The Parle Hide & Seek campaign features three ad films

By Team PITCH

Marketing Moments
World Cup fever & festive fervour raise FMCG demand: AdEx...

For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium

By Aditi Gupta

Marketing Moments
Media industry eyes AdEx surge as freebies in poll-bound states...

Consumers in MP, Rajasthan, Chhattisgarh and Telangana may have an extra disposable income of Rs 70K Cr this fiscal, according....

By Kanchan Srivastava