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Will the festive spark ensure a healthy recovery for Print?

Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with....

By Neeta Nair

Marketing Moments
'Vivo’s sales during Dussehra up 25% over last year'

Nipun Marya, Director Brand strategy, Vivo India, shares more — on the....

By Neeta Nair

Marketing Moments
Vivo & Aamir Khan come up with TVCs and digital...

The campaign has been conceptualised and executed by BBH India Vivo has launched the vivo V19 with a new campaign....

By pitchteam

Marketing Moments
BACK TO BASICS WITH A "CUSTOMER-FIRST" MINDSET

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Nipun Marya, Director - Brand Strategy, Vivo India....

By Nipun Marya

BrandTalk
ups and downs in the market don't change the fundamentals...

Vivo, the Chinese smartphone maker, recently added one more device to its existing V- series portfolio with the launch of....

By Sanstuti Nath