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Marketing Moments
'The new logo of Club FM has a longer U...

e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group....

By Noel D'souza

Marketing Moments
Why Indian language papers weathered the Covid storm better than...

In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues....

By Tasmayee Laha Roy

Marketing Moments
Mathrubhumi Group's new campaign unveils media market realities in Kerala

The fact-based campaign talks about 6 realities which make the inclusion of....

By Team PITCH

FEATURED
Will the festive spark ensure a healthy recovery for Print?

Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with....

By Neeta Nair

Marketing Moments
Mathrubhumi rings in Diwali with a 10-page additional issue

'This is in line with the various innovations the group is embarking on, all with a view to offering our....

By Team PITCH

Marketing Moments
Kerala’s Club FM comes up with innovative unique campaigns for...

One of the campaigns, the Super Over Extra Earnings contest, was a quiz-based one like a Super Over in T20....

By Team PITCH