Tags STORY
BrandTalk
‘Consumer experience comes in the form of product, value, availability...

Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product....

By Ritika Raj

Marketing Moments
'E-commerce, content and performance will be the most critical in...

Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the....

By Christina Moniz

BrandTalk
‘Developing a strong content strategy will help keep audiences engaged’

Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times....

By Ritika Raj

Marketing Moments
WOW Skin Science and PVR collaborate to premiere Tamil film...

All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads WOW Skin Science,....

By Team PITCH

Marketing Moments
Moving from AI to AI: Why it might save marketing

Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020....

By Gautam Mehra

Marketing Moments
Vidya Vox and Nucleya announce winners for BACARDÍ Sessions Season...

Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey Last month,....

By Team PITCH

Marketing Moments
Forever New ropes in Diana Penty as brand ambassador

In the new campaign ‘Celebrate Life’, Diana Penty is seen lounging in different parts of her home styled in Forever....

By Team PITCH

Marketing Moments
Trends that will dominate marketing in 2021

From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the....

By Misbaah Mansuri

Marketing Moments
Vishal Bhat elevated as Head of After-Sales Services, Volkswagen India

Bhat takes over from P. Ravichandran, who is now responsible for Dealer Development With the focus on nurturing in-house talent,....

By Team PITCH

Marketing Moments
Amazon Prime Video (OTT service) redefines marketing strategies with Mirzapur...

Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the....

By Team PITCH