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Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic....
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making....
On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights....
The New Indian Consumer Report states that brand loyalty has taken a beating due to the pandemic With almost a....
This survey was conducted in 17 Indian states and deep dives into the lives of Rural consumers and their adaptations....
Affluent, younger and mature audiences are more engaged with OTT audio platforms Indians have resumed travelling for both work and....
Kantar has framed a study among 4,500 business leaders around the world called Global Business Compass More than two-thirds (69%)....
A joint study by Google, Kantar and WPP says that both men and women are showing similar interests in the....
According to the report, the medium reaches its peak during the evening and early night primetime – both on weekdays....
The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using the Kantar’s....
