Tags STORY
BrandTalk
Creating a fresh narrative in the category will help build...

Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign,....

By Ritika Raj

BrandTalk
Signify's focus will be on creating strong brand imagery: Nikhil...

Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, SA, Signify, shares insight behind the new TVC, synergies....

By Ritika Raj

Marketing Moments
ITC Dermafique debuts into the world of AI with its...

Harnesses the power of Artificial Intelligence (AI) for a personalized skin analysis tool ITC Dermafique introduces Smart Skin Advisor, a....

By Team PITCH

Marketing Moments
Nostalgia, technology & double dose of Salman: The making of...

Sharing the idea behind the film, PepsiCo India Category Lead - Cola Saumya Rathor said they wanted to create an....

By Team PITCH

Marketing Moments
Pearson amps up its consumer marketing as part of the...

The brand film has been conceptualized by the creative agency Bang In the Middle Pearson, the world’s leading learning....

By Team PITCH

Marketing Moments
HDFC Life’s #CakeForThought initiative talks about timely retirement planning

The film highlights that the sooner one starts retirement planning, the bigger the corpus would be Indians today aspire to....

By Team PITCH

Marketing Moments
MADAME onboards Tara Sutaria as the Face of the Brand

MADAME, one of India’s leading western wear fashion brands, has signed up Tara Sutaria as the face of the brand.....

By Team PITCH

Marketing Moments
Bajaj Electricals Launches Brand film to Introduce Latest Air Coolers...

The TVC highlights the vast range that not only helps consumers beat the summer heat but also....

By Team PITCH

Marketing Moments
DDB Mudra names Anand Murty, Mehak Jaini as Strategy Chiefs

The duo are also part of DDB’s Global Strategic Council DDB Mudra Group has announced Anand Murty and Mehak Jaini....

By Team PITCH

Marketing Moments
Sunil Lulla joins dentsu as Consultant Advisor for India

Lulla will work closely with, and report into, Peter Huijboom, Interim CEO, dentsu India Dentsu has announced the appointment of....

By Team PITCH