Tags STORY
Marketing Moments
Prime Video uses humble lauki to create buzz for Original...

The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz

By Team PITCH

On The Move
Wavemaker India retains media mandate for Luminous Power Technologies

Wavemaker retained the mandate after a competitive multi-agency pitch

By Team PITCH

BrandTalk
Programmatic OOH yet to take off in India: Dipankar Sanyal

Dipankar Sanyal, CEO of Platinum Communications, feels programmatic would take 2-3 years to become a huge part of the media....

By Team PITCH

Marketing Moments
In APL Apollo’s new campaign, Akshay Kumar is chasing thief...

The film is produced in collaboration with Crayon

By Team PITCH

On The Move
Visa names Sujai Raina as Country Manager for India

Sandeep Ghosh will continue in his role as the Group Country Manager for India and South Asia

By Team PITCH

On The Move
Sanchita Johri joins Abbott as Head of Media, CRM and...

Sanchita Johri was previously with Adidas as Director of Digital Activation

By Team PITCH

Marketing Moments
AI key part of the puzzle, but other pieces should...

In a fireside chat with Dhaval Gupta of CyberMedia at the Indian Magazine Congress 2024, Manavdeep Singh of PubLive spoke....

By Team PITCH

Marketing Moments
Consumer’s monetisation shift favours magazine and content publishers: Kerin O’Connor

The Founder of Atlas delivered a keynote address on how to transform a media business into a subscription powerhouse

By Team PITCH

Marketing Moments
Ayushmann Khurrana makes a strong case for waterproofing in JSW...

The ad has been conceptualised by TBWA\India

By Team PITCH

Marketing Moments
Shikhar Dhawan turns investor, partner, brand ambassador for QUE

The eyewear brand is gearing up for its launch

By Team PITCH