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Karnik will take Head – Sports, Esports and Entertainment, GroupM South Asia and Nagarajan, will take on additional responsibility of....
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the....
GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans....
The mandate will include strategy, analytics, media planning, media activation and content innovation for Purplle’s brand marketing campaigns offline and....
Experts discussed what brand building looks like in an environment led by data We know the legacy constructs of visual....
The agency will help the FMCG startup scale its business with data and analytics-driven approach Essence, a global data and....
This survey was conducted in 17 Indian states and deep dives into the lives of Rural consumers and their adaptations....
With GroupM’s global advertising forecasts coming next week, The Great Shift 2020 publication provides key context to what the forecasts....
The report titled ‘Covid-19: A Game Changer For Media And Purchasing' aggregates how consumers’ attitudes, media consumption habits and actions....
The project to give brands and advertisers across the Asia Pacific region morAdd Newe visibility into the programmatic....
