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In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the....
Among the less drastic measures being considered are including mandated data sharing with competitors and putting in place safeguards against....
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still....
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised....
Google’s move could make the AdTech industry more fragmented, noted experts, adding that it was time to address the challenge....
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in....
Google has announced that it will be slashing its API fees for Indian clients by up to 70% starting from....
Ola moving away from Google Maps could save the company Rs 100 crore annually and also chart a new course....
Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every....
