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How brands are supporting women empowerment this International Women’s Day

As the world celebrates the spirit & contributions of women this Women’s Day, several brands have come up with thoughtful....

By Team PITCH

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Disney Star’s IPL 2022 score: 15 TV & 13 digital...

According to industry sources, Disney Star is projected to earn ad revenue anywhere between Rs 3500 crore and Rs 3800....

By Javed Farooqui

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Will controversies tarnish BharatPe & Ashneer Grover’s brand equity?

The opinion in the industry is that both have little to lose as consumers are far away from the boardroom....

By Team PITCH

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About 75% shoppers purchased from newly discovered brands in 2021:...

The report further revealed that 15% of searches every day were from new user segments across categories About 75% of....

By Team PITCH

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IPL Media Rights: Will it be a winner’s curse?

Experts question the financial viability of owning IPL media rights if the value reaches Rs 40,000 crore to Rs 50,000....

By Javed Farooqui

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Russian invasion of Ukraine impacts newsprint prices

Experts say newsprint prices could escalate further if conflict does not end soon The Russian Invasion of Ukraine has another....

By Ruhail Amin

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How growth of D2C brands is boosting e-commerce ad spend...

Industry experts opine that apart from Amazon, Flipkart and Snapdeal, the emergence of several D2C brands are driving the AdEx....

By Team PITCH

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From Ariel's #ShareTheLoad to Maaza's #DildaarBanaDe’: Best ads of the...

The fortnightly collection of ads this time lauds the efforts of gender-sensitive advertising The Indian adland is a hotbed of....

By Team PITCH

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Thums Up campaign: SRK’s brand value is far from fizzling...

Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to....

By Team PITCH

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How PR agencies are tackling employee turnover & talent crunch

As employee turnover has been over the charts during the pandemic, e4m spoke to industry experts about the reason behind....

By Shrabasti Mallik