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‘PepsiCo India Snacks is growing at a healthy double digit...

PepsiCo India recently announced the introduction of a new category in the salty snacks industry with Kurkure Twistkeen, a modern....

By Simran Sabherwal

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‘We would like to develop the powermints category further in...

Perfetti Van Melle India has launched Center Fresh Mints, an offering that expands the much-loved Center Fresh brand into the....

By Simran Sabherwal

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A MATCH MADE ONLINE

Finding a life partner is one of the most important decisions that one makes in one’s life. From....

By Anam Khan

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“Entertainment & Sports will be two major categories to drive...

“Indian smartphone users spend 1.1 hours on an average on content related to entertainment every day. According to the total....

By Smriti Mishra

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‘We might re-invent the Devil in a more contemporary manner,...

Onida recently launched a new ad campaign, “Maximum Impact – Maximum Sound” for their newly launched KY Super thunder smart....

By Smriti Mishra

FEATURED
‘We expect to grow our foods business by 25-30% on...

Sundrop has launched a new cereal, Choco Popz, a product that is positioned as ideal for snacking all during the....

By Simran Sabherwal

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“Customer centricity is core to SBI Card’s operations”- Hardayal Prasad,...

The rise of smartphones and technology has led to the emergence of proximity marketing globally. As per the report by ....

By Smriti Mishra

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NOT A KIDS’ PLAY

Mattel India recently released a digital campaign, 'You Can Be Anything,’ to identify role models who inspire young girls. Lokesh....

By Simran Sabherwal

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We will be looking to acquire more stations in Gujarat,...

With the festive season in full swing, it’s time for both brands and media organisations to step on the gas,....

By Anam Khan

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‘The new logo of Give me Red manifests the promise...

25 years on and the tagline ‘Give Me Red’ is still going strong for Eveready Industries. A new brand logo,....

By Simran Sabherwal