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As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter....
From Cadbury Celebrations to Birla White, here are some campaigns that stepped up to embrace the new complexities while showcasing....
Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800....
