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Marketing Moments
Can Generative AI put celeb consent & brand value at...

Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to....

By Shantanu David

Marketing Moments
Govt to introduce Data Bill in LS tomorrow

The earlier version of the privacy bill was withdrawn last year in August

By Team PITCH

BrandTalk
We are offering flexible ad packages for the cricket season:...

Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users....

By Sonam Saini

Marketing Moments
No money spent on influencers to market schemes: Govt tells...

The government said that it had deployed four influencer marketing agencies to spread information about its schemes to the public

By Team PITCH

Marketing Moments
Meta posts $31.5 bn as ad rev in Q2

Revenue stood at $32 billion, growing 11% YoY

By Team PITCH

Marketing Moments
How did Gaana & MX Player go off pitch despite...

Monetisation woes, rapidly changing market dynamics and threats from more competitive players are some reasons why the platforms have been....

By Kanchan Srivastava

Marketing Moments
Alphabet Q2 revenue stands at $74.6 billion

The company said ad sales for Google's YouTube video service has increased 4.4%

By Team PITCH

Marketing Moments
Jio Bharat phone: FMCG, Banking to first throw hats into...

Reliance Jio's new offering that is touted to move the 250 million-odd 2G users to 4G will also be a....

By Shantanu David

Marketing Moments
Twitter bird to depart, Elon Musk teases new logo

'Interim X logo goes live today,' tweeted Musk

By Team PITCH

Marketing Moments
MX Player looking for funds now?

With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources

By Team PITCH