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Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in....
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow....
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but....
As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20 Chinese brands that....
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year....
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically,....
With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of....
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was....
On the 2nd Day of e4m India Brand Conclave Joe Pulizzi, Author, Podcaster, Marketing Speaker & Entrepreneur shined the spotlight....
Kataria takes over from Alexis Nasard who is stepping down after almost five years in the role The Bata Shoe....
