exchange4media has learnt that ^ a t o m network will be the creative agency on record for Welspun India. The account was won after a multi-agency pitch which lasted over a month. The account will be handled out of the agency’s Mumbai office. 

Confirming the development, Manjari Upadhye, CEO, Welspun – domestic business, says, “Welspun focuses on offering thoughtful living to its consumers. It has always had its customer’s best interests at the core to deliver a great product experience. Winning hearts through its innovative products and consistent quality, Welspun has always strived to offer meaningful products to its consumers. Our Vision is to make #HarGharWelspun and this vision requires us to understand the desires and aspirations of the new age homemakers in India and translate them into the way how we run our business. We are confident that ^ a t o m will be able to impart their expertise in making these brands household names in the Indian market”.

Welspun India has a variety of home textile brands in India and a product portfolio in three major categories: bed, bath and flooring.