WOW Skin celebrates the spirit of International Women’s Day with a new campaign #SheMakesUs

WOW Skin thanks 85% of its women workforce. Says 100% of what we are is because of them WOW Skin Science, one of the leading personal care brands has unveiled a special Women’s Day film as a tribute to all its women workforce for bringing WOW to life through their relent

by Team PITCH
Published - March 03, 2022
1 minute To Read
WOW Skin celebrates the spirit of International Women’s Day with a new campaign #SheMakesUs

WOW Skin thanks 85% of its women workforce. Says 100% of what we are is because of them WOW Skin Science, one of the leading personal care brands has unveiled a special Women’s Day film as a tribute to all its women workforce for bringing WOW to life through their relentless efforts each day. The film titled #SheMakesUs brings to light a day in the life of WOW Skin Science’s women staff and reaffirms their role as the true powerhouse of the company by thanking them through its powerful and emotional storytelling. Set to a moving voiceover, the brand film upholds and celebrates what it truly means to be a woman. Conceptualised and executed by the in-house teams, the film is a beautiful reminder that the universe cannot exist without women. While talking about the campaign, Manish Chowdhary, Co-Founder, WOW Skin Science says “#SheMakesUs is not just a hashtag, it’s a belief, a philosophy, that has been the driving force at WOW. For ‘she’ is the creator, the harbinger and the nurturer of life. It gives us immense pride to share that 85% of our workforce at the manufacturing units are women. At WOW, we witness the strength of womanhood backing us every day and inspiring us to scale new heights.”

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