Usha has emerged yet again as the number one most trusted Indian consumer durables brand in the ‘Most Trusted Brands 2017’ annual survey released recently. The brand is also featured amongst the top 100 brands that are loved and trusted in India.   This survey identifies brands that have the consumer’s trust. The attributes that were researched were quality, value for money, worthy of recommendation to friends and family and understanding consumer needs.  Conducted by AC Nielsen, this survey remains amongst the largest researches of its kind in India, with a sample size of 6059- distributed across socio- economic classifications, age, income and geography.   Commenting on the results, Mr. Dinesh Chhabra, CEO, Usha International said, “We are delighted to be voted as the number one most trusted Indian consumer durables brand in India consecutively for the second year. This reaffirms the preference for our quality offerings and successful brand engagement with the customers”.   Usha has been actively introducing products that are enabling a healthy lifestyle. Innovation is at the heart of most new product launch initiatives. Usha’s strong distribution network across the trade, modern retail, e-commerce and company-owned showrooms makes the brand accessible across India. Along with this, Usha has been supportive of numerous sporting initiatives and strongly believes in the brand ethos ‘play’. Associating with sporting events like cricket, golf and frisbee have helped Usha increase its connect with the youth and portray itself as a youthful brand.