The campaign focuses on dispelling the outdated notion about female drivers Women have always been a driving force who continue to positively transform the society, business, and economy at large with their vigour and ambition. On the occasion of International Women’s Day, Radio City celebrates the power of womanhood by launching innovative campaigns across India. Commenting on the campaign, Mr. Kartik Kalla, Chief Creative Officer, Radio City said, “Radio City has always believed in empowering women and creating role models. Women are the driving force who bring about positive change in the society as well as to the economy and it is vital to recognize and honor their significant contribution. While Radio City has planned varied campaigns in different cities across India, our core objective is to showcase how women are the bedrock of our society and we must celebrate their triumphs as well as contributions.” In Mumbai, Radio City has launched a campaign titled ‘WITHOUT HER’. A woman’s support plays a significant role in a man’s life and that selfless support must be considered as a crucial part in a man’s growth journey. Therefore, Radio City urges men to say thank you to the woman who has been his pillar by letting her know that #WithoutHer, life would not have been the same. On International Women’s Day, Radio City hands over the mic to its male listeners who will talk about the achievements and success that they owe to the woman of their life, be it his mother, wife, sister, daughter, or girlfriend. Radio City Delhi touches upon one of the most widespread stereotypes faced by women. The campaign ‘Gaadi Teri Behan Chalaegi’ (Your sister will drive the car) aims to demystify the stereotypes associated with women driving the car and highlights that the art of driving is gender neutral. The campaign focuses on dispelling the outdated notion about female drivers. A weeklong #GaadiTeriBehanChalaegi campaign seeks inputs from experts, celebs, listeners about their views on women driving skills, an endeavour to break the glass ceiling. As a part of the on-ground activity, Radio City will take female listeners on an off-road drive, where the listener will get a chance to drive with Radio City’s female jock, establishing the fact that women are equally good drivers. Radio City Vadodara (Gujarat) is all set to felicitate women in the 3rd edition of its ‘Wonder Woman of Vadodara’ awards. This year’s theme ‘Hatke’ will felicitate females from Vadodara who have done something different in their lives. Some of the nominations include - Shweta Parmar - fourth licensed civilian woman skydiver from India and first from Gujarat; Ishika Tithe - first professional Mixed Martial Arts fighter who represented the team owned by Tiger Shroff in Matrix Fight Night; Tarannum Shaikh - Gujarat’s only female and youngest football coach with Asian Confederated C license. The on-ground award ceremony will be graced by the top authorities of Vadodara including The Mayor, The Police Commissioner, The Municipal Commissioner, and renowned personalities and select listeners of Radio City. Radio City Bangalore is back yet again with ‘Radio City Change Maker’ where the radio platform invites listeners to nominate women who have done something beyond their call of duty, the unsung warriors and true change makers of the city. These Sheroes will be recognised by Radio City Bangalore.