In addition to digital video, the campaign has also been adapted to social media, outdoor and print Motilal Oswal Home Finance ; a company providing home loans to the Mid/Lower Income Group & a subsidiary of the leading financial services business Motilal Oswal Group ; has launched a campaign for brand awareness. The campaign comprising of a series of digital films, shares funny incidents of daydreaming that people can relate to when planning to buy their own home. Speaking on the campaign, Prathamesh Pathak, VP- Marketing, Motilal Oswal Home Finance said, “Owning a home is a once in a lifetime decision and hence for hassle free home loans one needs a partner whom they can trust. The Motilal Oswal brand has the legacy of over 30 years in the financial services business. We use this experience to provide hassle free home loans. We decided to use humour as a genre to connect with the affordable home loan audience and hence came up with the daydreaming concept. The films depict different kinds of people thereby connecting with different affordable home loan audiences. Boundless Media conceived and executed the project to give us a simple to understand yet entertaining films.” “We loved the clear mandate we got from Motilal Oswal on highlighting their hassle-free home loan process and the legacy of the Motilal Oswal Group that would appeal to a large audience, in a light and engaging way.We know how important buying a home can be- and therefore chose to deliver this message through showcasing daydreamsin both a humorous and meaningful manner We’re glad to have been able to tell this original story both impactfully and crisply. We were happy that we could work on this project with Motilal Oswal Home Finance,” said Natasha Malpani Oswal, Founder, Boundless Media. In addition to digital video; the campaign has also been adapted to social media, outdoor and print.