Isobar, the digital agency from Dentsu Aegis Network, has elevated Shamsuddin Jasani (Shams), erstwhile Managing Director (MD), Isobar India to the expanded role of Group MD Isobar - South Asia.

As part of his new role, Shams will be responsible for the Isobar portfolio across the South Asia region. In addition, he will also continue as the executive sponsor for AMNET India operations and will continue to report to Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network.

As India stands to become one of the significant growth hubs inside the global Isobar network (with 6,500 people across 45 markets), this announcement comes as a very important move for Isobar globally. With this move, Shams will now focus on growing the Isobar portfolio across South Asia organically and through strategic acquisitions. It is pertinent to note here that Shams launched Isobar India in 2008 and has been successful in making the agency one of the most awarded and leading digital agencies in the country.

Commenting on the appointment, Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network, says, "Shams has proven himself to be a strong leader and has built Isobar India into one of the leading digital agencies of the country. I am sure with his leadership skills and focus, Shams’ expanded mandate will help Isobar into continuing its progress and growth across South Asia region.”

Commenting on his new role, Shams said, “I’m extremely happy to have been honoured with this new role. Even as Isobar India continues to grow, I am committed to leading our team in our persistent desire to create better brand experiences for our clients and their customers across South Asia. I look forward to carrying the legacy of Isobar and our global vision on the importance of brand commerce and digital transformation in building client businesses across the world."