Amway India hosted unique activities as a build-up to Diwali. The company organized, ‘Festival Thali’, a special virtual cook along session for its direct retailer/ sellers and their customers across Maharashtra, Gujarat, Madhya Pradesh and Chhattisgarh  with an aim to promote holistic nutrition and wellbeing while emphasizing on the benefits of a balanced diet.

The initiative received overwhelming participation with over 2000 people who joined the popular Chef as he highlighted the art of integrating nutrition in one’s diet, even while enjoying festive delicacies to ensure optimum nutrition. As social distancing continues to be the norm, consumers are eyeing online platforms to come together and celebrate festivals. Leveraging on this emerging trend, Amway India is reiterating the importance of holistic wellbeing while fostering the spirit of community in a socially distant world.

Commenting on the initiative, Debasish Majumdar, Regional Head – West, Amway India said, “Food is an intrinsic part of our lives and holds special relevance during festive seasons. Eating nutritious food during the festive season becomes especially challenging with scrumptious delicacies all around. With health and wellbeing becoming a pivot for consumers, Do it Yourself (DIY) has emerged as a striking trend as people experiment with integrating optimum nutrition with their daily diet. Keeping up with our ethos of helping people live better, healthier lives, we are providing online platforms for people to come together and celebrate festivals in a healthy way. Aligned with this, Amway India has developed a unique initiative to create memorable and engaging product experiences for our direct retailer/ sellers and their customers.”