The company has launched its campaign ‘Karo India Forward, Karo Gaadi Forward’ conceptualised by Leo Burnett CarDekho launched a new TVC with Akshay Kumar. The TVC highlights the easiest way of selling a used car to CarDekho Gaadi from anywhere be it home or office. This festive season the company has launched its campaign ‘Karo India Forward, Karo Gaadi Forward’ with Rahul Dravid, Mahesh Babu and Akshay Kumar who is the latest celebrity to join the campaign. The TVC shows how an entrepreneur (Akshay Kumar) finds a new way to run his business, ensuring his staff’s job security as well as safety, thanks to the CarDekho App. The film focuses on a family-owned Irani Café that is hit hard by the pandemic, with no customers and no sales. The owner sees the falling morale of his employees, as they fear losing their jobs. He hits upon a win-win solution - he sells his car on CarDekho Gaadi and uses the money to buy delivery scooters. Thus, his business moves forward by being able to start home delivery and his wait staff get to secure their jobs by now becoming the delivery guys as well. In past months, the company has seen a surge in customer interest to buy and sell their car. The festival season has given a chance for people to cheer and move on in life, depicted by the brand in its latest campaign. CarDekho Gaadi’s Pre-owned car business has seen a significant jump as more and more customers are opting for personal mobility solutions over public mobility.