Marketing Moments STORY
Marketing Moments
Donald Trump returns to X with Elon Musk interview

A DDOS attack delayed the interview between the former president and the tech mogul, but it saw 27 million people....

By Team PITCH

Marketing Moments
In case of accidents, OOH advertisers to be solely liable:...

The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to....

By Kanchan Srivastava

Marketing Moments
Sporting events, premiumisation fuel FMCG Q1 AdEx

As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively....

By Sohini Ganguly

Marketing Moments
BMC tightens norms for political hoardings and banners ahead of...

Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads

By Kanchan Srivastava

Marketing Moments
Is Karan Johar’s Dharma Productions looking for investors?

The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad

By Kanchan Srivastava

Marketing Moments
Draft Broadcast Bill at odds with TRAI's FreeDish encryption rules,...

Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat....

By Aditi Gupta

Marketing Moments
Radio Mirchi parent co acquires Gaana for Rs 25 lakh

As per a report, in a recent earnings call ENIL CEO spoke of the integration of Gaana in December 2023

By Team PITCH

Marketing Moments
Neeraj Chopra bags silver, brands celebrate golden moment

Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024

By Team PITCH

Marketing Moments
Draft Broadcasting Bill: Digital news publishers ask for more transparency

The publishers allege the Broadcasting Bill aims to enforce censorship by putting a compliance burden on the creators

By Team PITCH

Marketing Moments
YouTube Pause Ads: A good break from routine formats?

Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them....

By Sohini Ganguly

Marketing Moments
Walt Disney to curb password sharing from Sept

During the earnings call, Walt Disney’s Chief Financial Officer Hugh Johnston said the company would lay out positive earnings from....

By Aditi Gupta

Marketing Moments
Two-thirds of media effectiveness is driven by creative: Tarun Ummat,...

At the e4m Business Leaders Retreat, Tarun Ummat,  Managing Director, India – Teads, shared how Generative AI can help improve....

By Team PITCH

Marketing Moments
85% of Indians with access to TV tune in every...

Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the....

By Team PITCH

Marketing Moments
Into the world of Machine Learning-SEO with DigitUp’s Amit Verma

The e4m Business Leaders Retreat saw Amit Verma, the co-founder and CEO of DigitUp, diving deep into the mechanism of....

By Team PITCH

Marketing Moments
Disney Star India Q3 top line stays flat, losses jump...

The company has attributed the losses to higher programming and production cost attributable to the timing of the ICC T-20....

By Team PITCH