Marketing Moments STORY
Marketing Moments
Alia Bhatt’s global domination continues as endorsement fee skyrockets

Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its....

By Simran Sabherwal

Marketing Moments
T20 Women’s WC: Disney+ Hotstar seeks Rs 2.5 crore for...

The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship

By Sonam Saini

Marketing Moments
Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may...

In a press conference, Essel Group Chairman Dr. Subhash Chandra accused the SEBI Chairperson of being a “negative force” and....

By Team PITCH

Marketing Moments
Disney Star-RIL to dominate 80% sports broadcasting: Will it change...

The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean....

By Sonam Saini

Marketing Moments
YouTube Shorts: A trillion views, billions in ad revenue

Industry watchers share that the interactive nature of Shorts helps brands build a sense of community; its optimized algorithm for....

By Shantanu David

Marketing Moments
NBF meets PM Modi to discuss broadcast news industry issues,...

The meeting, held on Thursday at the Prime Minister's residence at 7 Lok Kalyan Marg, New Delhi, was also attended....

By Team PITCH

Marketing Moments
Pioneer appoints Aniket Kulkarni as India MD

Aniket Kulkarni joined Pioneer in December 2023

By Team PITCH

Marketing Moments
Disney-RIL Merger: The power of consolidation & the risk of...

While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over....

By Aditi Gupta Sonam Saini

Marketing Moments
Indian media grapples with job losses, 15% rise in layoffs...

As per industry estimates, 200-400 media professionals have been laid off across print, TV and digital newsrooms in the last....


Marketing Moments
NBF to meet PM Modi today to discuss future of...

The NBF is set to raise issues such as the challenges faced by national and regional channels and the concerns....

By Team PITCH

Marketing Moments
PTI completes 77 years of journey as a news agency

To commemorate this occasion, senior editors of PTI met President Draupadi Murmu at Rashtrapati Bhawan

By Team PITCH

Marketing Moments
NBDA-Modi meet: Delegation briefs PM about challenges of news broadcast...

Ashwini Vaishnaw, Minister for Information & Broadcasting, was also present in the meeting

By Team PITCH

Marketing Moments
BMC extends OOH policy feedback deadline to Sept 9

The civic body has received 38 representations over the draft policy so far

By Kanchan Srivastava

Marketing Moments
Is India’s emergence as a creative force drawing advertising global...

Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal....

By Shantanu David

Marketing Moments
NBDA members to meet PM Narendra Modi today

Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry

By Team PITCH