Team Pitch STORY
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Cred IPL ad: Spot on or too vintage?

While a few industry experts are impressed at the bold attempt, others say something about the ad just doesn’t sit....

By Team PITCH

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'Urban Company wants to push the envelope of service experiences'

In today’s edition of the e4m Pride of India series, Abhinav Tyagi, SVP-Marketing, Urban Company, shares with us the firm’s....

By Team PITCH

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Nestlé MUNCH launches new campaign ‘Thaalam’ featuring Samantha Ruth Prabhu

The campaign capturing local essence and encouraging young consumers to ‘Crunch with Confidence’ MUNCH recently rolled out its latest advertisement....

By Team PITCH

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KKR awards creative mandate to Mullen Lintas

The creative agency will be responsible for delivering the campaign idea for the latest IPL season Kolkata Knight Riders (KKR)....

By Team PITCH

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‘Lending has got democratised in the last decade’

At the e4m Pitch CMO Summit 2022, an expert panel deliberated on the topic of 'Building salience for EMI service....

By Team PITCH

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Dish TV's Jawahar Goel reappointed MD

Goel's term will begin on April 1, 2022, and will continue till March 31, 2025 Jawahar Goel has been reappointed....

By Team PITCH

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Dentsu Webchutney elevates Harsh Shah as Managing Partner

Shah will report to Sidharth Rao, CEO, dentsuMB Group Dentsu Webchutney, the digital creative agency from the house of dentsu....

By Team PITCH

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We have to look at India in segments and not...

B Thiagarajan, Managing Director of Blue Star, spoke about the brand’s journey, at the e4m Pitch CMO Summit 2022 The....

By Team PITCH

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India TV appoints Vinay Maheshwari as Group CEO

Prior to this, Maheshwari was Executive Director & CEO of Sakshi Media Group India TV has announced the appointment of....

By Team PITCH

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Bisleri is a plastic-neutral and water-positive organisation: Angelo George

George, CEO, Bisleri International, delivered a special address on strengthening brand love at the e4m Pitch CMO Summit 2022 exchange4media....

By Team PITCH

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Cadbury Dairy Milk never made the brand a hero: Deepak...

The President at Mondelez International, India, delivered an insightful keynote address on ‘The Cadbury Dairy Milk Journey’ at e4m Pitch....

By Team PITCH

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Businesses are now thinking about mass personalisation: Dippak Khurana

Dippak Khurana, Co-founder & CEO, Vserv, engaged in a fireside chat at the e4m Pitch CMO Summit The e4m Pitch....

By Team PITCH

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Somany Ceramics appoints L&K Saatchi & Saatchi as creative partner

The agency was selected after a multi-agency pitch Somany Ceramics has appointed L&K Saatchi & Saatchi as its creative agency....

By Team PITCH

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IPL 2022: Mumbai Indians eyes double-digit growth in sponsorship revenue

Reliance Industries' subsidiary Indiawin Sports, which owns Mumbai Indians, had reported revenue of Rs 336.25 crore in FY21 Mukesh Ambani-owned....

By Team PITCH

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Industry leaders to gather at the Pitch CMO Summit 2022...

The summit will be held virtually 2pm onwards The exchange4media Group is hosting its flagship property, Pitch CMO Summit 2022,....

By Team PITCH