The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting....
Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the....
Ahead of the elections, as many as 30 dubious news portals have been operating from the state with unknown ownership....
Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market....
As per analysts, the deal size in the present day would be anywhere above Rs 50 crore On the blocks....
As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in....
The monetization strategies include banner ads, and those based on video and....
Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year It was....
Zoom now supports Indian Rupee as a pricing option for users, says the platform’s Head of International and Partner Marketing....
In a chat with e4m, Ojha, President - Sales & Marketing, says that the Hindi news channel is focusing on....
Industry observers say political parties are pushing their digital campaigning budget by at least 30-40% just for Bengal With Bihar....
As per industry estimates, festive billings have seen close to 80%-100% recovery.....
In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us....
Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs....
With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live....