Tasmayee Laha Roy STORY
Tasmayee Laha Roy

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Marketing Moments
Two months into BARC data blackout: Are news channels happy...

The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting....

By Tasmayee Laha Roy

Marketing Moments
News channels pull off a busy festive season, AdEx sees...

Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the....

By Tasmayee Laha Roy

Marketing Moments
A curious case of dubious news portals cropping up in...

Ahead of the elections, as many as 30 dubious news portals have been operating from the state with unknown ownership....

By Tasmayee Laha Roy

Marketing Moments
For brands, value proposition offered by Reels and IGTV remains...

Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market....

By Tasmayee Laha Roy

Marketing Moments
Does BTVI have a new owner?

As per analysts, the deal size in the present day would be anywhere above Rs 50 crore On the blocks....

By Tasmayee Laha Roy

Marketing Moments
Festive season brings hope to Print media

As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in....

By Tasmayee Laha Roy

Marketing Moments
Desi social apps eye ad-based revenue monetization model

The monetization strategies include banner ads, and those based on video and....

By Tasmayee Laha Roy

Marketing Moments
Over a month into BARC blackout, news genre sees no...

Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year It was....

By Tasmayee Laha Roy

Marketing Moments
India is a crucial market for us: Zoom’s Derek Pando

Zoom now supports Indian Rupee as a pricing option for users, says the platform’s Head of International and Partner Marketing....

By Tasmayee Laha Roy

Marketing Moments
Our ad inventory is running at full capacity even during...

In a chat with e4m, Ojha, President - Sales & Marketing, says that the Hindi news channel is focusing on....

By Tasmayee Laha Roy

Marketing Moments
Parties push digital campaign budgets for Bengal polls

Industry observers say political parties are pushing their digital campaigning budget by at least 30-40% just for Bengal With Bihar....

By Tasmayee Laha Roy

Marketing Moments
News channels see festive cheer in ad bills

As per industry estimates, festive billings have seen close to 80%-100% recovery.....

By Tasmayee Laha Roy

Marketing Moments
We are now offering integrated Print + Digital solutions to...

In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us....

By Tasmayee Laha Roy

Marketing Moments
Bihar Congress page highest spender on Facebook ads in last...

Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs....

By Tasmayee Laha Roy

Marketing Moments
News channels feel the pinch as lockdown-hit SMEs freeze ads...

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live....

By Tasmayee Laha Roy