Sonam Saini STORY
BrandTalk
Rise in digital consumption in kids' genre not eroding TV...

Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey,....

By Sonam Saini

BrandTalk
Ranbir & Alia: The next power couple to rule the...

The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in....

By Sonam Saini

BrandTalk
IPL 2022 registers rise in avg ad volume per channel...

According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year....

By Sonam Saini

BrandTalk
Have FMCG brands slowed down on advertising?

Industry experts say narrowing gross margins due to rise in raw material price and slump in rural demand have forced....

By Sonam Saini

BrandTalk
Sunil Lulla's Two Year Journey at BARC India

As Lulla ends his two-year-long stint as BARC CEO, we take a look at the ups and downs of his....

By Sonam Saini

BrandTalk
TV, web series & films shooting to resume in Maharashtra

Most of the producers, cast & crew of TV shows who were shooting outside Mumbai have come back, while others....

By Sonam Saini

BrandTalk
Industry needs more serious & dedicated players in music genre:...

Pawan Jailkhani, Chief Revenue Officer of 9X Media, talks about the growth of the music genre, new advertisers, and focus....

By Sonam Saini

BrandTalk
2021: The year of recovery and growth for the broadcast...

Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises....

By Sonam Saini

BrandTalk
2020: A mixed bag for Cable & DTH industry

As the pandemic struck, while many got new connections to make stay at home enjoyable, there were others who opted....

By Sonam Saini

BrandTalk
With 39% growth in average ad volume, Q4 turns saviour...

As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth....

By Sonam Saini

BrandTalk
We will meet revenue targets for Zee Biskope by this...

Saini, Business Head, ZEE Biskope & Big Ganga, talks about the one-year journey of Bhojpuri movie channel Zee Biskope Last....

By Sonam Saini

BrandTalk
Govt close to coming up with National Broadcasting Policy draft:...

At the CII Big Picture Summit, Neerja Sekhar, Additional Secretary (Broadcasting) &....

By Sonam Saini

BrandTalk
Our immediate focus is to keep pushing new content on...

In a conversation with exchange4media, Abhishek Dutta, South Asia Network Head, POGO and Cartoon Network, talks about the year 2020....

By Sonam Saini

BrandTalk
Festive period brings much-needed respite for TV as big-ticket launches...

Experts say this festive year, AdEx grew nearly 10% over last year's festive period, mainly due to several big properties,....

By Sonam Saini

BrandTalk
Lull period for sports ad revenue post IPL? Not really,...

Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that....

By Sonam Saini