Ekta Makan STORY
FEATURED
THE ESSENCE OF MOBILIZING POTENTIALS

In eight years, Xiaomi has grown from another phone maker to taking the electronic and mobile world by a storm....

By Ekta Makan

FEATURED
CHARTING THE BEST MARKETING INITIATIVES OF 2018

For decades now, marketing initiatives have captured the imagination of people across the world. Consumers look at good....

By Ekta Makan

FEATURED
PROMISE AND PERIL IN THE CHANGING MEDIA INTERACTIONS

Today, the mobile phone as a “personal screen” has pushed India to more than a trillion unique interactions....

By Ekta Makan

FEATURED
Reinventing the Essentials of Ayurveda

When it comes to Ayurveda, there are few brands quite as authentic or as easily recognizable as Medimix....

By Ekta Makan