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Marketing Moments
Puma and DDB Mudra Group present ‘Suede Gully’

India’s biggest multi-lingual street collaboration; a brand movement that integrates art, dance and music in a compelling music video Lending....

By pitchteam

Marketing Moments
Influencer Marketing and Advertising has evolved in the brand building...

An influencer is a person with the potential to influence the mindset of people. Influencers have had their fair share....

By Umang Mathur

Marketing Moments
HSIL has launched premium bathroom suites 'ALCHYMI' designed by fashion...

HSIL, a sanitary ware company, and makers of Hindware have launched a new super-premium brand ALCHYMI. In a first of....

By pitchteam

Marketing Moments
‘Haven’t lost the ambition to return to 75% volume share...

While Nestle’s focus has turned to category expansion over the past year, the brand’s marquee product Maggi Noodles still gets....

By Neeta Nair

Marketing Moments
"Brand India Is in Strong Shape"- Sir Martin Sorrell (CEO-...

At a press briefing in New Delhi yesterday, Sir Martin Sorrell announced that CVL Srinivas (Srini) would be the Country....

By Jyotsna Sharma

Marketing Moments
Review 2007 / Media Boom / Internet : New media...

The year 2007 was special for the Internet which came into....

By Neeta Nair

Marketing Moments
Review 2007 / Retail Ahoy : Reliance spreads wings wide,...

Backlash in some States, consolidation in other states and spreading of....

By Neeta Nair

Marketing Moments
PMMAO 2008 Review Outdoor : Gaining from the clutter

The outdoor media has continued to cling on to the third....

By Neeta Nair

Marketing Moments
PMMAO 2009 Outlook Internet : Mouse hour

The Internet, which has till now been taking h

By Neeta Nair

Marketing Moments
PMMAO 2010 Cinema Outlook: Craving for sunshine

That the worst is over is what industry players in Indian cinema anticipate for 2010. After a nightmarish 2009, experts....

By Anuj Jain

Marketing Moments
Pitch CMO Summit 2010 : Case Study - Aditya Birla...

The Power of One [caption id="attachment_4015" align="alignright" width="260" caption="Ajay Kakar"]

By Abhinav Mohapatra

Marketing Moments
PMMAO 2011 INTERNET REVIEW : In the fast lane

Increasing awareness among advertisers as well a

By Harsh & Himani

Marketing Moments
PMMAO 2011 INTERNET OUTLOOK : High bandwidth

Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total....

By Neeta Nair

Marketing Moments
I got into marketing because I love sports: Sanjeev Kapur

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By pitchteam

Marketing Moments
Building up ‘Brand Indian Police’

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By Neeta Nair