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SoCheers Wins The Digital Mandate For Sunburn Festival 2017

SoCheers Infotech – a recently turned full-fledged marketing agency has won digital creative duties for Sunburn festival 2017 – Asia’s....

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Marketing Moments
Ministry of Food Processing Industries, Government of India; National Association...

As a part of implementation of Swachhta Action Plan, for the year 2017-18, the Ministry of Food Processing Industries, Government....

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Marketing Moments
Iconic display of MRF Perfinza stuns passengers at the Mumbai...

A recent display showcasing MRF’s newly launch Perfinza stands out at Chhatrapati Shivaji International Airport, Mumbai. Targeting premium & luxury....

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Consumer behavior studies that are changing the way we do...

Consumer behavior has come a really long way into the mainstream marketing understanding and final execution. Product development, research, market-value....

By Sanchit Khera

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Witlinger getting BOLD

The Craft Beer launching its new design and brand mascot to represent their true personality Since its launch in 2014,....

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Baba Ramdev in conversation with Annurag Batra

On December 11th in Mumbai, Yoga guru Baba Ramdev of Patanjali Ayurved, winner of IMPACT Person of the Year 2017,....

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Challenges and Potential of Partnerships between Traditional Lenders and Fintech...

Given the significant interest in fintech globally, and its ongoing evolution - the word “fintech” is now officially in Oxford....

By Monish Anand

Marketing Moments
Decoding DCO – The Heart of Programmatic Advertising

TV, Out Door & Print have been the legacy of advertising in India. Due to the inherent nature of these....

By Aditya Jagtap

Marketing Moments
Zee Media partners with Botworx.ai to create pioneering AI powered...

Collaboration with Botworx.ai, launches chatbots for Zee News, Zee News English, WION and DNA on Facebook and Facebook Messenger First....

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How Technology is Saving Customer Loyalty

Customer loyalty has always been central to brand building but even more so in the digital age. Customer experience scores....

By Rahul Sharma

Marketing Moments
89% of auto sales in India are digitally influenced: Google...

Smartphones, Search and Online Video are poised to disrupt auto sales in India Google India, along with Kantar TNS, today....

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Dentsu Webchutney bags creative mandate for Goomo

Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an....

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Bentchair announces India's first Instagram Treasure Hunt #FindingBentsy

A chance to win vouchers worth Rs 50,000 Say hello to India's first Instagram treasure hunt with Bent Chair's Christmas....

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Marketing Moments
BABA RAMDEV WINS IMPACT PERSON OF THE YEAR, 2017 AWARD

Baba Ramdev of Patanjali Ayurved wins top Media, Marketing and Advertising award for disrupting the domination of established players in....

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2017 closes with big Pan Asia Awards for BBC Worldwide...

BBC Worldwide India has kicked off the last month of the year with 3 major awards wins, including a Gold....

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